This brief came from an engineering company situated between Bristol and Swindon. I was given an exciting tour of their workshop and saw their machines in action. I even held a mysterious titanium widget that they said would end up being a component of a device that would be blasted into space!
Despite the impressive technology and heavy machinery, Armadillo came across as a professional but very personable bunch of people. I produced a logo that appeared to be made of titanium machined into the shape of a lowercase 'a'. I felt lowercase better reflected the company, both rounded and informal, and juxtaposed interestingly with the sharp and precise metal forms.
I also designed a typeface for the company to make their print and digital material more exciting and to show what they produce through how they communicate.



Despite the impressive technology and heavy machinery, Armadillo came across as a professional but very personable bunch of people. I produced a logo that appeared to be made of titanium machined into the shape of a lowercase 'a'. I felt lowercase better reflected the company, both rounded and informal, and juxtaposed interestingly with the sharp and precise metal forms.
I also designed a typeface for the company to make their print and digital material more exciting and to show what they produce through how they communicate.


